At Trafalgar Square Books/HorseandRiderBooks.com we recognize and respect the importance of maintaining your privacy and keeping your online order secure. This Privacy Policy and Security Statement describes why we gather customer and site visitor information, what information we collect, how we collect it and how we use the information as well as how we keep your order secure. This Privacy Policy and Security Statement is part of our Terms of Use, which governs your use of HorseandRiderBooks.com. By using HorseandRiderBooks.com you agree to this Privacy Policy and Security Statement and Terms of Use.

Why do we gather information?
Trafalgar Square Books/HorseandRiderBooks.com strives to provide our customers with quality goods and excellent customer service. We gather information to allow us to process orders, to enhance and personalize our customers’ shopping experience and to inform our customers and e-mail subscribers of special offers and discounts.

What information do we gather?
When you order from HorseandRiderbBooks.com, we collect the following information: your name, telephone number, e-mail address, billing information (credit card number, expiration date and billing address), products purchased, any relevant promotion code and information (gift certificate redemption code, for example) and, if relevant, the recipient’s name, address and telephone number. Information you enter is collected even if you cancel or do not complete an order.

How do we use “cookies”?
A “cookie” is a small data file stored on your computer by our web site that gives you a numeric user ID and stores certain information about your activity on the site. We use cookies to let us know if you are a previous customer and also to provide certain features to you, such as storing items in your shopping basket as you shop on our site. We also use cookies to track sales placed from Trafalgar Square Books Affiliates, via the Post Affiliate Pro software program.

Most web browsers automatically accept cookies, and most also allow you to instruct your browser to prevent the use of cookies. However, if you disable this feature certain aspects of HorseandRiderBooks.com, such as the shopping basket, will not function properly.

If you prefer not to allow your browser to accept cookies, you can place your order by telephone at 1-800-423-4525. Another option for placing your order is to print out your shopping basket and fax or mail it along with your shipping and billing address and credit card information to us. Mail or fax to:

Trafalgar Square Books
Box 257
North Pomfret, VT 05053
Attn: Orders
Fax: 1-802-457-1913

How do we use the information we collect about you?
We use information we collect from you to process your orders, to provide an enhanced and more personalized shopping experience and to inform you of offers and discounts from Trafalgar Square Books/HorseandRiderBooks.com.

Trafalgar Square Books/HorseandRiderBooks.com uses an e-mail service provider to send targeted promotional e-mails to our subscriber list. We share with our provider usage information about visitors to our site who have received these e-mails. This service provider does not sell this information. This information is used to help deliver and target future e-mail campaigns and upgrade visitor information used in reporting statistics. If you would like to be removed from our e-mail list, please follow the instructions at the bottom of each promotional e-mail, or just e-mail us with your request.

Trafalgar Square Books/HorseandRiderBooks.com does not sell, trade or rent your e-mail address.

In the event of a merger, consolidation, or sale or transfer of all or substantially all of the assets or business of Trafalgar Square Books/HorseandRiderBooks.com, one of the assets which would generally be transferred is the information we collect from our customers and site visitors. However, the use of this information by any Successor would still be governed by the terms of this privacy policy, as amended from time to time, including any amendment after such transaction.

We may disclose any information you provide to Trafalgar Square Books/HorseandRiderBooks.com when we believe disclosure to be appropriate to comply with any law, regulation, or governmental request, or to comply with judicial process; or (ii) if such disclosure is necessary or appropriate to operate this web site; or (iii) to protect the rights or property of Trafalgar Square Books, its users, Sponsors, Providers, Licensors, or Merchants.

Your Security
We understand that the safety of your personal information is extremely important to you. We take great care in protecting your privacy and ensuring a safe online shopping experience at Trafalgar Square Books/HorseandRiderBooks.com. Our site uses Secure Sockets Layer (SSL) encryption technology to ensure the secure transmission of any personal information you provide while using our website. We also comply with Payment Card industry requirements.

ABOUT SSL CERTIFICATES

The Fair Credit Act specifies that your credit card company can hold you liable for no more that $50 in fraudulent charges to your account. If you feel you’ve incurred a fraudulent charge with us or any retailer, promptly notify your credit card company and follow the procedures outlined in your credit card agreement.

Your Consent and Changes to this Policy
Subject to the above provisions, by using our web site, you consent to the collection and use of information by us and the terms of this Privacy Policy. We may change our Privacy Policy from time to time and we will post those changes 30 days prior to their taking effect so that you are always aware of what information we collect, how we use it, and under what circumstances we may disclose it.

Your Comments
We welcome feedback concerning this Privacy Policy and Security Statement. Please send us your comments and questions.